Misfits is a food and lifestyle brand focusing on making accessible plant-based protein products.

As the Midweight Designer at Misfits and member of the creative team, I'm responsible for the ideation and execution of brand assets.

My role inside the team focuses on the creation and ownership of photography and videography for our organic, performance and website channels.

Organic Content

We require to create impactful and engaging content. The content varies from graphic design, photography and motion graphics. My responsibility is to ideate and create content meeting brand requirements in order to have the maximum engagement in our social media channels.

PAID SOCIAL

One of my big responsibilities is to create paid social content for Facebook and Instagram advertisement. This content aims to target as much conversions as possible to drive traffic and sales to our website. 

WEBSITE PHOTOGRAPHY

I'm also responsible for new website imagery for our own web and other retailers outlets such as Amazon.  My responsibility is to create consistent images for every product that will translate into different outline retailers.