Graphic Design, Art Direction, Video Editing, Social Media
Viccarbe is a contemporary furniture company from Valencia, Spain. The company produces unique furniture from renewed designers such as Jaime Hayon, Patricia Urquiola, Piero Lissoni and John Pawson among others.
At Viccarbe I was assisting the Senior Designer in the graphic branding of the company, the communication and social media. Working closely with the Design Director I was involved in a wide range of projects: designing catalogues, brochures, magazine ads, assisting in photo-shoots, creating social media campaigns, mailing, videos... Working under brand guidelines I was able to produce my creative concepts for the company, providing a new approach within the brand.
In order to create all the imaginary for the new catalogues, we had to shoot a wide range of products in both studio and locations. For this matter, I helped the Senior Designer with scouting and directing the photoshoots.
For the presentation of the new collection of Jaime Hayon for Viccarbe, we created a showroom to display the collection among other pieces from Viccarbe.